Top 8 SEO Trends To Optimize For In 2024
SEO is a binding aspect that helps business promotion strategies become concrete and result-oriented. From improving the search visibility of a business in the online world to engaging the targeted audience, Search Engine Optimization has always been an essential component in digital marketing. Most of all, the change in algorithms, updated methodologies, and the implementation of ethical plans applied by the SEO experts act as the best digital marketing premix to fetch increased footprints while recording the metrics. In simple words, the metrics, SEO tools, and a detailed web audit are aligned as a part of SEO packages in India by digital marketers.
At this point, it becomes important to explore some of the best SEO trends that will add value to businesses in 2024:
- Improved search results through the blend of AI and machine learning
Artificial Intelligence (AI) and machine learning are together playing a vital role in improving search results. The user intent is comprehended in a better way, wherein, the relevance of the search results increases.
2. Search Generative Experience (SGE)
The SGE helps the searcher in landing on the page with the best-ranking content rather than offering the AI-based snippet or the organic search results. However, you should keep creating high-quality content and SEO-strategy must be kept intact to keep the scope of engagement high.
3. Answer Engine Optimization (AEO)
The conversational form of helping users find interactive and relevant answers, Answer Engine Optimization (AEO) is being used to optimize the content. For instance, chatbots, chatbot, ChatGPT, and Google SGE are among some of the options available for the AEO approach. The presence and relevance of the brand is maintained in the AEO approach. Interestingly, when the goals of SEO and AEO are merged, direct answers for the search can be achieved.
4. Zero Click Searches
As a part of zero-click searches, the search results are just accessible for information, but, the users do not click it. The whole idea is to address the query of the user with or without the need to click the results. This process often includes concise & precise answers.
5. Video SEO
Knowing what works well with the targeted audience in terms of video and its results to increase the rankings of the website is essential to witness speedy business growth
6. Evolving search engine ranking factors
Among the various ranking factors, the evolution of search is being prioritized to address the queries of users. This is where machine learning/AI, E-E-A-T & trusted resources, and core web vitals play crucial roles in securing high SERP positions.
7. User search intent shift
With the advancements in AI, the type of search queries has changed to a great extent. It further implies that users conversationally seek information from search engines. The use of voice search to get the right information is indeed evidence of the shift in user search intent.
8. Featured snippets prove to be beneficial for most of the clicks
Snippets with the maximum content that addresses queries of users in question & answer, easy to access, and other short information drive more engagement. In short, snippets drive organic traffic on the website due to the handy information being made accessible to the users.
From the above information, it is apparent that user search intent has been shifted and to address the queries of users, SEO trends are evolving consistently. Lastly, the future of SEO will continue to be steady, though, it depends on the marketers how to use these trends while comprehending the search behavior and intent of the users.
